Don’t be afraid to break the blinkers
The picture on the right could well be a representation of online marketers (not all but yes a majority of them) who look at web analytics in a single dimensional frame. They hide the effectiveness of any online marketing campaign with single dimensional metrics like CTR (Click Through Rates), Pageviews, Impressions etc. What they fail [...]
Understanding Visitors and Visits with Google Analytics
Everyone wants to have lots of visitors on their web assets be it E-Commerce, a simple blog, forum or an interactive website. Everyone would want to have a graph of visitors as shown on the left side. Number of visitors and visits is the Holy Grail for publishers and advertisers alike. It is very simple [...]
Is Facebook becoming too threatening?
Normally one does not associate “threatening” word with Facebook for Facebook allows us to keep in touch with our friends and create a social graph as Mark Zuckerberg puts it. What can an innocuous social networking site do to threaten us? And more importantly threaten Who? The users , the common businesses or the existing [...]
Anatomy of Facebook Marketing
Social Media platforms like Facebook and Twitter have become the buzz words in every nook and corner of the world. People seem to lack something in their life if they don’t check their ‘profile’ atleast once a day. Facebook boasts of more than 500 million users making it third populous entity in the world after [...]
Save Twitter!
Do you remember the olden days when yahoo chat rooms were a rage? I clearly remember the thrill we had experienced when we logged in the room for the first time. We were excited and got hooked in no time. Looking back at this excitement I realize that it was the thrill of connecting with [...]
Case Study : Online Reputation Management
Web International School is a reputed international school in Gurgaon, suburb of Delhi. It has a track record of producing not only academically good students but also well rounded smart personalities. Through its international curricula and philosophy of experiential learning, it makes students critical independent thinkers. Being run by technology savvy management, the school is [...]
Basics of Web Analytics using Google Analytics
Web analytics refer to the study of visitors’ behavior on a particular web asset. It is not only important for portals or e-commerce businesses but also for blogs and forums for it tells about the quality of the content. Unlike the real world where it is almost next to impossible to assess certain aspects [...]
Facebook cost me my job!
Well that’s what is going to happen in future in Indian job landscape. Recruiters in India have started verifying candidates’ social profile for any discrepancy before hiring them. And they don’t restrict to LinkedIn only but also check out multiple identities over dozens of social platforms. Any employer wants to be sure about the candidate [...]